Prepaid Legal Leads - 3 Paths, Which One Is Most Productive?

Prepaid Legal leads can make the difference between good results and defeat in your small business. But, not all leads are born equal.

Whether you determine to buy leads or get your own, there are three main "archetypes" or categories that you'll find useful in growing your Prepaid Legal business:

1. Potential customers. These prospects are interested in one of your products or services. If happy, they may be gingerly introduced to your program with moderate success. But, they didn't start out with an interest in making money, and they're going to need a lot of coaching.

2. Opportunity seekers. These prospects are looking for an opportunity to make money. They may or may not be serious, that's for you to ascertain. Also, they may or may not have specific interest in MLM or Pre-Paid Legal Services. Your task will be to find the sincere ones, overcome their objections and guide them into your opportunity.

3. Active network marketers. These prospects are already in an opportunity, and seeking leadership in how to be successful. They aren't in Prepaid Legal, but you know two very significant things about them: 1) they like the idea of multi-level marketing, and 2) they've proven it with their wallet by joining a program.

The best prepaid legal leads are those in the third group: active MLMers.

Why?

Well, as discussed above, you are certain they have an interest in making hard cash with multi-level marketing. You will never hear them ask, "Is this one of those pyramid schemes?" and other such silly questions. They're past that; they know better.

They also understand the industry better than someone who's never been in MLM. So, once they become a member of your organization and get through training, they'll create results much faster (and with less training) than the average person.

Lastly, they likely know other active MLMers: their sponsor, front line, and even cross-line representatives they ran into at their company event. These are the kind of people you want as a Prepaid Legal Associate in your downline.

They're in an opportunity, though, and not necessarily looking to get started in something else. It's your job to gently, and with utmost care, pique their attention without setting off any alerts.

The best way to do this is to lead with an offer that benefits them in their existing business... something not even related to your business. Something generic, like advertising tools or education.

Win their trust, and make clear your value to them by helping them move forward with their existing opportunity. Show them that, unlike their existing upline, you are teaching them things that produce results. But make it crystal clear that the only people who get your real focus are the people contributing to your own success.

At that time, signing up for your team will be the next logical step.

In summary, you can pursue potential customers, you can pursue opportunity seekers, or you can target active multi-level marketers. Of the three, active multi-level marketers have the highest potential to explode your group with the least effort. Focus your energies there, and your business will be transformed.

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